Best Cosmetics Local Brand: Top 10 in the UAE
The UAE is home to a growing beauty industry with local brands offering high-quality cosmetics that rival international names. As consumers increasingly seek products that reflect their cultural identity and values, local brands are stepping up to meet these demands with innovative offerings. With a focus on natural ingredients, sustainability, and inclusivity, these brands are redefining beauty standards in the region. Here’s a look at the top 10 local cosmetic brands in the UAE, each known for their innovation and commitment to excellence in beauty products.
Huda Beauty
Huda Beauty is one of the most well-known cosmetics brands not just in the UAE, but globally. Founded by Huda Kattan, a Dubai-based makeup artist, this brand offers a wide range of products, including eyeshadow palettes, foundations, and lipsticks. Huda Beauty’s best-selling product, the “Desert Dusk Eyeshadow Palette,” is iconic for its pigmentation and bold colors.
The brand’s commitment to creating high-performance products has garnered a huge international following. Many makeup enthusiasts appreciate its easy-to-blend textures and wide range of shades, catering to various skin tones. Huda Beauty also promotes inclusivity, making it a go-to for diverse beauty needs.
Shiffa
Shiffa is a luxury skincare brand that fuses natural ingredients with dermatological research. Founded by Dr. Lamees Hamdan, this brand is famous for its holistic approach to beauty. Shiffa’s “Rose Maroc Night Elixir” is a standout product known for its anti-aging properties and skin rejuvenation.
Shiffa’s products are formulated using essential oils, rare herbs, and healing minerals, all sourced locally or sustainably. This makes the brand particularly popular among those seeking clean beauty options. Shiffa’s focus on using organic and natural ingredients has earned it a loyal following in the UAE and beyond.
Herbline Essentials
Herbline Essentials is a natural skincare brand rooted in Ayurveda, an ancient healing system from India. It is celebrated for offering chemical-free, paraben-free, and cruelty-free products. The Herbline Essentials Aloe Vera and Honey Skin Cream is highly rated for its hydrating and healing properties.
The brand emphasizes the use of botanical ingredients to maintain skin health without synthetic additives. It is a perfect choice for customers seeking environmentally friendly products. The brand’s alignment with wellness trends and its organic formulations have earned it a solid reputation in the UAE.
Micaroon
Micaroon is a fun and playful cosmetics brand based in Dubai that offers products inspired by the delightful colors of macarons. Founded by Mirella De Vos, the brand is known for its compact and travel-friendly products, capturing the interest of the younger generation. The Micaroon Blush is a popular product due to its vibrant colors and long-lasting finish.
This brand appeals to those looking for affordable and stylish cosmetic solutions. Micaroon combines the excitement of dessert-inspired packaging with high-quality beauty formulations, making it a unique addition to the UAE’s cosmetic market.
Izil Beauty
Izil Beauty focuses on combining traditional Moroccan beauty secrets with modern skincare. Founded by Soukaina Boukhari, the brand is known for its argan oil-based products that offer natural and effective skincare solutions. Izil’s Argan Oil Day Moisturizer is particularly famous for its ability to hydrate and nourish the skin while protecting it from environmental damage.
The brand’s commitment to using ethically sourced ingredients has made it a favorite among eco-conscious consumers. Izil Beauty’s use of ancient Moroccan ingredients, such as clay and rose water, reflects a deep respect for time-honored beauty traditions.
The Camel Soap Factory
The Camel Soap Factory is a unique skincare brand that specializes in camel milk-based products. Founded by Jill Smith, camel milk is known for its high vitamin content and moisturizing properties. Their Camel Milk Soap is a best-seller, praised for its gentle cleansing and skin-softening effects. This brand has gained a strong following among those interested in natural, locally-sourced skincare solutions. The Camel Soap Factory’s focus on sustainability and ethical sourcing makes it a standout brand in the UAE’s growing clean beauty sector.
KJ Serums
KJ Serums is a local skincare brand that focuses on creating bespoke serums tailored to individual skincare needs. Founded by Khaled Juma, the brand has garnered attention with products like the Vitamin C+ Serum, which brightens and evens skin tone. KJ Serums’ formulations are popular among skincare enthusiasts who prioritize effectiveness and customization. The brand also highlights the importance of using high-quality active ingredients, making it a trusted name in the UAE’s beauty scene.
Hala Beauty
Hala Beauty is a local cosmetics brand that focuses on offering high-quality makeup products tailored for the Middle Eastern market. Founded by Hala Al Shamsi, the brand is known for its vibrant colors and inclusive shade ranges. One of its most popular products, the Hala Liquid Matte Lipstick, is celebrated for its long-lasting formula and comfortable wear. Hala Beauty emphasizes the importance of cultural representation in beauty products. The brand’s mission is to empower individuals by providing cosmetics that cater to the unique beauty needs of the region, making it a favorite among beauty enthusiasts in the UAE.
Luna by Lisa
Luna by Lisa is a Dubai-based cosmetics brand that has garnered a loyal following due to its focus on cruelty-free and vegan products. Founded by Lisa Alomar, their Luna Liquid Lipstick is highly praised for its rich pigmentation and long-lasting wear. This brand is perfect for customers who prioritize sustainability and ethical production practices. Luna by Lisa is making waves in the UAE with its trendy and eco-friendly approach to beauty.
Pastel Cosmetics
Pastel Cosmetics offers a wide range of makeup products, from foundations to nail polish, with an emphasis on affordability and quality. Founded by Zeynep Satar, their Pastel Profashion Matte Lipstick is a standout product, offering intense color and a non-drying formula. The brand is favored by those looking for trendy, high-quality products at budget-friendly prices. Pastel Cosmetics’ wide variety of colors and textures makes it a versatile option for makeup lovers in the UAE.
